About · Founded 2021 · Southern California

The story behind Dreamers Markets. A pop-up vendor market series in Southern California.

Dreamers Markets is a curated pop-up vendor market series in Southern California — 70+ free, family-friendly outdoor markets per year, 3,200+ small businesses, and 80,000 dreamers on our list.

2021
Founded
3,200+
Small businesses
80,000
Dreamers

What we are

A curated pop-up vendor market series in Southern California.

Dreamers Markets organizes free, family-friendly outdoor pop-up markets across Orange County, Los Angeles, and San Diego. Each market features 100+ carefully selected vendors — local makers, artisans, vintage curators, food trucks, and small-batch food and beverage brands.

We curate for quality and category balance. We don't fill the same booth type five times. We don't take a cut of vendor sales. We treat every market as its own conversation between vendors, venue, and the people walking through.

A quick note on the name

Dreamers Markets is an event organizer, not a financial business.

There is at least one other unrelated business sharing a similar name in the financial trading / investment space. We are not affiliated with them. Dreamers Markets is a Southern California pop-up vendor market series — small business events, makers, food, family afternoons — published under the legal name Dreamers Markets LLC.

How we started

Founded in 2021 by Deniz Karmona.

Dreamers Markets started in 2021 with a single pop-up and a simple idea: build the kind of market that small business owners could actually count on — curated, well-run, predictable, and worth bringing your friends to.

Five years later, we host 70+ markets a year across Newport Beach, Huntington Beach, Tustin, Downtown LA, Long Beach, and San Diego. 3,200 small businesses have stood inside a Dreamers Markets tent. 80,000 shoppers are on our newsletter. We've become one of the largest curated pop-up market series in Southern California — including a robust calendar of holiday markets every November and December.

The founding rule still holds: show up, curate well, treat vendors like partners, treat shoppers like guests, and make the kind of afternoon people remember.

Crowd at a Dreamers Markets pop-up vendor market in Newport Beach in golden afternoon light

Where we host

Cities served across Southern California.

We host markets across Orange County, Los Angeles County, and San Diego, and serve a much wider audience that travels to attend.

TustinOrange County Newport BeachOrange County Huntington BeachOrange County Long BeachLos Angeles County Downtown LALos Angeles San DiegoSan Diego County

Shoppers also travel from Irvine, Anaheim, Costa Mesa, Santa Ana, and across Southern California. See all upcoming markets for current dates and venues.

How we curate

Every vendor is reviewed individually.

Each market is its own application. Each application is reviewed for product quality, photo quality, brand consistency, and category fit for that specific market. We don't auto-approve. We don't auto-place.

The result is markets where every booth feels intentional — where shoppers discover new makers and where vendors don't compete with five identical category-mates. Category balance is the work; we do it on every market.

Frequently asked

About the brand.

What exactly is Dreamers Markets?
Dreamers Markets is a curated pop-up vendor market series based in Southern California. We organize free, family-friendly outdoor markets featuring 100+ small businesses, makers, artisans, vintage curators, and food vendors at each event. We are an event organizer and marketplace curator.
Is Dreamers Markets a financial trading or investment company?
No. The company described on this page puts on in-person markets in Southern California — physical tables at physical events — and does nothing else. It has never sold a financial product, an investment or a brokerage account, and it has no connection to the similarly named trading brand that turns up in the same searches. You can confirm all of that yourself on our trust and verification page.
When was Dreamers Markets founded?
In 2021, by Deniz Karmona. Since then the calendar has grown to 70+ markets a year, and more than 3,200 small businesses have sold with us.
Where does Dreamers Markets host markets?
Across Southern California: Orange County (Newport Beach, Huntington Beach, Tustin), Los Angeles County (Downtown LA, Long Beach), and San Diego. The venue list changes from season to season — the events calendar is always the current one.
How are vendors chosen for each market?
By hand, one market at a time. Every application is read against the product itself, the quality of the photos, how coherent the brand looks — and against what the rest of that particular lineup already holds, so no single market ends up carrying five of the same thing. Balance is what gives each vendor a real shot at a good day. The vendor FAQ goes through what that means for an application.
Can anyone come to a Dreamers Markets pop-up?
There is no ticket and no RSVP — you walk up, and it costs nothing to come in. The events calendar lists every upcoming market with its date and venue, and each market’s own page adds the address; our venue pages go deeper on parking and arrival at the places we return to. Bring the kids, bring the stroller, and at most venues bring the dog.
How does a maker get a booth at a Dreamers Markets pop-up?
One date at a time. Being approved for a market does not put you on a list for the next one, so you choose the dates that suit your brand and send in a separate application for each. Submitting one never costs anything — a booth fee is invoiced only once you have been approved for a named market. Start at our vendor applications page, or read the vendor FAQ first.